The Estrella Damm temporary pavillion at the Alimentaria fair celebrate the singularity of the beach xiringuito as a key piece in the definition of gastronomy and the Mediterranean lifestyle. The Estrella Damm Xiringuito is a tribute to a fundamental symbol of the culture and style of Mediterranean life, which changes our way of enjoying gastronomy. From the reinterpretation of a Xiringuito at Alimentaria 2012, we proposed a theme of talks between people, bloggers and the media during the fair. Historical perspective, gastronomic legacy and social phenomenon, based on something that can seem banal to most.